Privacy Policy

Effective Date: 15.02.2025

Introduction

Welcome to Pushy Friend (“we,” “us,” or “our”). We are committed to protecting your privacy and handling your personal data in a lawful, fair, and transparent manner in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, services, coaching programmes, or communicate with us.

Who We Are

Pushy Friend is a fitness coaching and lifestyle consultancy business offering online and in-person personal training, nutrition guidance, and accountability-based coaching.

If you have any questions about this policy or your data, you can contact us at:
Email: hello@pushyfriend.com

What Data We Collect

We may collect and process the following categories of personal data:

1. Identity Data

Name, date of birth, gender.

2. Contact Data

Email address, phone number, billing address.

3. Health & Fitness Data (Special Category Data)

Information relating to your health, medical conditions, injuries, fitness level, nutrition habits, and lifestyle goals. This data is only collected and processed with your explicit consent, as it is required to deliver safe and appropriate coaching.

4. Transaction Data

Payment details, purchase history, and billing information (processed securely via third-party providers).

5. Usage Data

Information about how you use our website, including pages visited, time spent, and interaction data.

6. Marketing & Communication Data

Your preferences in receiving marketing communications from us.

How We Collect Your Data

We collect data through:

Direct interactions (forms, onboarding questionnaires, emails, bookings, coaching sessions)
Website usage (cookies and analytics tools)
Third-party providers (e.g. payment processors, scheduling tools, analytics platforms)

Payment Processing & Hosting

Our website is hosted on Wix.com, which provides the infrastructure for our website and data storage.

Payments are processed securely through Wix-approved payment gateways and other PCI-DSS compliant providers. These systems follow industry-standard security protocols to protect your payment information.

How We Use Your Data

We use your personal data to:

Provide coaching, personal training, and nutrition services
Assess fitness levels and create personalised coaching support
Process payments and manage bookings
Communicate with you about your programme or enquiries
Improve our services and client experience
Send marketing communications (only where you have opted in)
Comply with legal and regulatory obligations

Legal Basis for Processing

We process your personal data under the following lawful bases:

Contract: To deliver the services you have purchased
Consent: For health data and marketing communications
Legal obligation: To comply with applicable laws
Legitimate interests: To operate and improve our business (where your rights do not override these interests)

Data Sharing

We do not sell or rent your personal data.

We may share your data with:

Trusted service providers (e.g. payment processors, website hosting, email platforms, scheduling tools)
Professional advisers (e.g. accountants or legal advisors where required)
Regulatory or legal authorities if required by law
Third parties in the event of a business sale, merger, or restructuring

All third parties are required to handle your data securely and in accordance with UK GDPR.

Data Retention

We retain personal data only for as long as necessary to:

Deliver our services
Comply with legal, tax, or regulatory obligations
Resolve disputes or enforce agreements

After this period, your data will be securely deleted or anonymised.

Your Rights Under UK GDPR

You have the following rights:

Right to access your personal data
Right to correction of inaccurate data
Right to request deletion of your data
Right to restrict processing
Right to data portability
Right to object to processing (including marketing)
Right to withdraw consent at any time

To exercise these rights, contact:
hello@pushyfriend.com

Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect data from minors.

If we become aware that we have collected data from someone under 18, we will delete it promptly.

Communications

We may contact you regarding:

Your coaching programme or bookings
Service updates or account-related matters
Payment or administrative issues
Customer support
Marketing communications (only where you have opted in)

Communication may be via email, phone, or messaging services.

Cookies

We use cookies and similar technologies to improve your browsing experience, analyse website traffic, and support marketing activities.

Cookies may be:

Essential (website functionality)
Analytical (e.g. Wix Analytics, Google Analytics)
Functional (remembering preferences)
Marketing (e.g. Meta Pixel, Google Ads)

You can control cookies through your browser settings or via the cookie consent tool on our website. Disabling cookies may affect website functionality.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to read their policies before providing any personal data.

Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, or alteration.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

If you are given login credentials, you are responsible for keeping them confidential.

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.

Contact Us

If you have any questions about this Privacy Policy or your data, please contact:

Pushy Friend
Email: hello@pushyfriend.com